The Passage rebrand: Working closely with the homelessness charity, I designed a full rebrand. This extended from a new logo to social, digital and print materials.
Two human figures and a roof are used to represent The Passage’s tagline, ‘Everyone deserves a place to call home’. The intersecting figures portray The Passage’s ‘people helping people’ value. Continous lines represent passages, journeys and the growth of The Passage’s service users. Orange, pink and red are used to evoke a sense of warmth and welcomeness. For this same reason, a rounded font (Arial Rounded MT) is used.
